jim cramer joins us now. i love your views on apple, but we've had a number of earnings this morning. >> apple was one of those conference calls that, frankly, it was like two different ships passing in the night. there was apple talking about the wonderful ecosystem and how all is well and the analysts all dancing around the idea that the gross margins are terrible issue. the next quarter is terrible. samsung's kicking your butt. so you have a holly go lightly management and then you have a management that's gatsby, and they're just pushing them apart. apple pushes back with a buyback that isn't what people want and they push back with a dividend and they put a floor under the stock, but they certainly do not ignite any interest. >> what is your sense, we had boeing, we had ford. take your pick. is there one that we should pick out and think more of this morning? >> i would like to think more of what david novak is doing at yum. merrill lynch, it's basically the death knell given the fact that they have bird